Rx TRACKERS

To size market, segment patients and identify stakeholders.

PATIENT PANELS

  • HIV
  • Multiple Sclerosis
  • ...

Collection of all information available at the pharmacy (retail or hospital) in terms of:

  • Prescription origin by specialty and location (office based vs hospital & which department)
  • Indication
  • Dispensing and use.

BRAND EQUITY

The brand equity study covers all stages of the decision process leading to a brand preference & prescription.