Our expertise
A couple of examples
Rx TRACKERS
To size market, segment patients and identify stakeholders.
PATIENT PANELS
- HIV
- Multiple Sclerosis
- ...
Collection of all information available at the pharmacy (retail or hospital) in terms of:
- Prescription origin by specialty and location (office based vs hospital & which department)
- Indication
- Dispensing and use.
BRAND EQUITY
The brand equity study covers all stages of the decision process leading to a brand preference & prescription.